Cargill division chooses Agent for branding and advertising work.

Cargill division chooses Agent for branding and advertising work.

The division of Cargill that creates branded and designed feed products for large animal producers has chosen Agent to work on a number of branding projects. These include the naming and brand development of a new, high-energy feed ingredient for the shrimp industry, and a refreshed brand campaign for Empyreal 75, a sustainable protein ingredient for aquaculture feed producers, primarily serving salmon and other fish species. In addition to logo and brand development, Agent is also creating multi-channel advertising campaigns, video, collateral and other brand promotion elements. New work will be rolling out soon.

Agent lets community know that hazardous waste “Haz to Go.”

Agent lets community know that hazardous waste “Haz to Go.”

Working with the City of Lincoln and Lancaster County Environmental Public Health Division, and spending several months gaining insights from research and focus groups, Agent created and launched the "Haz to Go" campaign. This initiative promotes the usage of the city's new hazardous waste collection center, focusing on convenience and safety, and has rolled out with a targeted mobile, digital and outdoor ad campaign, along with social media support. See the work here. 

Digital campaigns show impressive results.  Five new clients join the roster.

Digital campaigns show impressive results. Five new clients join the roster.

Agent has created and launched multiple digital campaigns for our clients in the first five months of 2018, and the numbers have been impressive. Click-through rates (CTRs) for online display have been three times the industry average. Mobile CTRs have been almost double the industry average. And video, five times the average. For our “Bet Careful” campaign for the Nebraska Gamblers Assistance Program, pre-roll video completion rates have been 63%. Results like this get noticed. In the past few months, Agent has welcomed five new clients, representing health care, automotive aftermarket, enterprise software and an upcoming initiative with the Lincoln/Lancaster Health Department. More on that later as we roll out the work.

Beesponsible kicks off #dontkillmybuzz campaign.

Beesponsible kicks off #dontkillmybuzz campaign.

Agent is providing creative support for the new #dontkillmybuzz initiative, designed to shine a light on declining bee populations and the actions people can take to reverse that trend. A partnership between our client Beesponsible and the National Wildlife Federation, #dontkillmybuzz aims to raise $100,000 to support bee-friendly, pesticide-free gardening and other conservation efforts. In addition to the National Wildlife Federation, celebrity influencers are also being engaged to spread the word about bees. Want to help? Just pitch in right here.

The New Year brings new brand and campaign roll-outs.

The New Year brings new brand and campaign roll-outs.

In January, Agent launched a comprehensive awareness campaign in partnership with the Nebraska Gamblers Assistance Program, a state-funded program that pays for confidential counseling for Nebraskans and their families who suffer a gambling problem or disorder.  Themed “Bet Careful,” the campaign focuses on starting conversations around the risks inherent in gambling, often perceived as a harmless activity. See the work here.  This month also saw the launch of our rebrand for CBSHome Real Estate, a Berkshire Hathaway company, and one of the leading realty companies in Nebraska. The rebrand coincided with their 20th anniversary.

The Beesponsible movement launches.

The Beesponsible movement launches.

A true labor of love came to fruition with the recent launch of the Beesponsible® brand, a movement created to celebrate the deep connection shared between bees and humans – and to promote responsible actions that support the wellbeing of these important pollinators. Beesponsible is supported through a comprehensive educational website, featuring an immersive 3-D experience that lets users explore the lifecycle, behaviors and anatomy of the honeybee.  Agent’s work included everything from branding and packaging to web development and digital advertising.  See some of the work here

Zoofari 2017 breaks records.

Zoofari 2017 breaks records.

Months of work and planning all came together on Friday, September 15, as Zoofari 2017 finally arrived – and over-delivered on its already high expectations. The premier fundraising event of Omaha’s Henry Doorly Zoo & Aquarium, the Zoofari 2017 “Night of the Tiger” supported the Zoo’s upcoming Asian Highlands exhibit. With cheetahs, penguins, giant turtles and countless philanthropic humans in attendance, the event substantially exceeded its fundraising goals. Agent was proud to contribute the creative theme and branding for the event, including videos, event signage and invitations. See the work here.

Agent wins big in international logo competition.

Agent wins big in international logo competition.

The Graphis Logo Annual 9 has been released, with Agent tied as the second-most awarded agency in this prestigious international logo-design competition.  Agent received awards for ten logos, representing a variety of our clients, including Khrome Werks, Ginger, Le Quartier and Naked Wild Honey, one of the brands we work on for Barkman Honey.  Agent is proud to be able to represent Nebraska and the Midwest on the international design stage with world-class logo and identity development.

Four new clients join the Agent roster; new campaign rolls out for Lincoln Chrome.

Four new clients join the Agent roster; new campaign rolls out for Lincoln Chrome.

Second quarter typically starts off fast. This year, even more so.  Agent welcomes four new clients to the family, including a branding project for a beverage line, and rebrands for a technology startup, retail chain and regional construction company.  More details coming when the work is unveiled, so stay tuned.  We are also excited to roll out “Run American,” the new brand idea for Lincoln Chrome, a division of Lincoln Industries, celebrating the 100% American-Made quality and engineering of the premier line of exhausts and accessories for the proud American trucker.

Agent wins the most Gold Addy Awards in Nebraska.

Agent wins the most Gold Addy Awards in Nebraska.

Agent had a big night at the 2017 Nebraska Addy Awards show on February 18. For the second year in a row, Agent brought home the most Gold Addy Awards, at 16, for such clients as the Omaha Zoo Foundation, Barkman Honey, Khrome Werks and Encompass. The agency also racked up the most awards overall, and snagged a Judge’s Citation for work done for the Lincoln Boys Choir.

Agent launches Zoofari campaign and Adopt-an-Animal rebrand for the Omaha Zoo Foundation, welcomes new clients and team member.

Agent launches Zoofari campaign and Adopt-an-Animal rebrand for the Omaha Zoo Foundation, welcomes new clients and team member.

Agent starts the new year with the rollout of the “Night of the Tiger” campaign for the Omaha Zoo’s Zoofari fundraising gala in support of the new Asian Highlands exhibit. This follows our recent launch of the “Be a ZooMama/Be a ZooDaddy” rebrand of the zoo’s adopt-an-animal program. Agent also welcomes several new clients including the Porsche Club of America and Lincoln Chrome (a division of Lincoln Industries). We are also excited to welcome new brand manager MacKenzie Jobes to the Agent team.

Agent launches NWU brand campaign, welcomes The Mutual Fund Store.

Agent launches NWU brand campaign, welcomes The Mutual Fund Store.

Third quarter continues in high gear as Agent works on multiple projects with The Mutual Fund Store, an investment advisory company with 120 locations nationwide. Agent also just launched NWyou, the new brand campaign for Nebraska Wesleyan University, which rolled out on campus and across Omaha and Lincoln, promoting the university’s undergraduate, graduate and adult programs. 

New people. New projects. And results grow for Omaha Zoo.

New people. New projects. And results grow for Omaha Zoo.

A busy second quarter for Agent, as we welcomed Laine Sainburg as our newest project manager, kicked off an all-digital campaign in Florida and New York for Naked Wild Honey, and completed a major video project for Boeing’s commercial aviation division. Our Zooporter patron membership campaign for the Omaha Zoo Foundation continues to show impressive results. After record-breaking numbers in 2015, this year is looking even better with a 50% increase in revenue over a last year (so far), with new zoo memberships on pace to far surpass last year.