Digital campaigns show impressive results. Five new clients join the roster.
Agent has created and launched multiple digital campaigns for our clients in the first five months of 2018, and the numbers have been impressive. Click-through rates (CTRs) for online display have been three times the industry average. Mobile CTRs have been almost double the industry average. And video, five times the average. For our “Bet Careful” campaign for the Nebraska Gamblers Assistance Program, pre-roll video completion rates have been 63%. Results like this get noticed. In the past few months, Agent has welcomed five new clients, representing health care, automotive aftermarket, enterprise software and an upcoming initiative with the Lincoln/Lancaster Health Department. More on that later as we roll out the work.