Results for Bet Careful campaign continue to climb.
One of Agent's most effective digital campaigns continues to produce impressive results, even as the campaign enters its third year. Over the past several months, the "Bet Careful" campaign created for Nebraska's Gamblers Assistance Program has been bringing between 2,300 and 3,000 unique visitors to betcareful.com each month. Consisting of behaviorally-targeted display and pre-roll, the campaign aims to raise awareness of and prevent gambling addiction. It also serves as a reminder of the power of a simple idea, an on-target insight and a smart media strategy. Click here to see some of the work.