Nebraska Gamblers Assistance Program

Nebraska Gamblers Assistance Program

Advertising & Branding

 

The cycle of "bet, lie, bet, lie" is immediately recognizable by anyone caught in the snares of gambling addiction. The goal of this new digital and social campaign offers those affected by problem gambling a way out with free treatment from the State of Nebraska. This campaign shows the way to a "life after bet." After one month, new users to the treatment website increased  20%, with the pre-roll showing completion rates of more than 85%.

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