Omaha Zoo Foundation

Omaha Zoo Foundation

Patron Membership Branding

 

The patron membership program is critical to funding the mission of Omaha's Henry Doorly Zoo & Aquarium. In 2015, to solve the program's trend of flat growth, Agent rebranded the membership program, its messaging and direct mail approach. The results were exactly what we were hoping for. Now in the sixth year of the rebrand, which Agent has continued to refresh, the Zoo is still seeing growth in membership and revenue year over year. 

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