AMC

AMC

Branding & Experiential

 

For the AMC Theatres rebrand, we worked with our animation partner Psyop to create a complete on-screen brand experience, from the "find the emergency exits" announcement all the way to the AMC/Coca-Cola spot right before the movie starts. Different versions were created for each movie genre.

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The AMC Amazing rebranding fuses the AMC red ball logo with classic movie genres and icons, turning them into characters that can be reinvented a thousand ways, including on-screen in 3D.

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