For the AMC Theatres rebrand, we worked with our animation partner Psyop to create a complete on-screen brand experience, from the "find the emergency exits" announcement all the way to the AMC/Coca-Cola spot right before the movie starts. Different versions were created for each movie genre.
The AMC Amazing rebranding fuses the AMC red ball logo with classic movie genres and icons, turning them into characters that can be reinvented a thousand ways, including on-screen in 3D.
