In this era of increasing student debt, Inceptia has a critical mission of helping schools keep students on a healthy financial track. So they turned to Agent to create a brand idea that would make financial wellness more relevant to Millennials and Gen Z. Thus the Knowl was born — an owl with knowledge about money. The Knowl, in various personas, serves as the guide throughout all of Inceptia’s financial education products, including their new online resource, Financial Avenue. As part of the Knowl system, we produced multiple videos and other content to engage students and schools.