When the Lancaster County Prevention Coalition selected us to create a campaign to reduce teen binge drinking in Nebraska, we uncovered a key insight: Teens do listen to their parents. In fact, studies show that parents have the strongest, most direct impact on whether or not their teens will engage in heavy drinking. And, a specific parenting style has been shown to reduce the likelihood of teen drinking the most. Some call it authoritative parenting. We call it the parenting style that works.