Patron memberships and donations power the projects, exhibits and conservation efforts of the Omaha Zoo, which recently earned the distinction of being the world's best. To do the zoo and its animals justice, we brought all of its development efforts under a new, cohesive brand. To say it's worked is an understatement. In 2015, patron memberships increased by 68%, and overall membership revenue by 50%. 2016 far surpassed that, and in 2017 new donors increased by 27%.